How the loudest events can play on your behalf #RTM

There’s a hot topic on the internet – the birth of the fourth heir in the royal family, the president’s holiday in Tenerife, the pink movie about the doll every little girl loves, shocking prices in Zakopane, five goals in nine minutes, (unless polish players outnumbers in the team), a scandal at Eurovision, influencer being the toughest profession in the world, and on and on….

News has a way of never ending – there’s something special happening every day. And do you know how you can use such hot topics to grow and increase sales in your business?

Are you still here? So you don’t know? Let me tell you.

Real Time Marketing (or RTM for short) comes to the rescue. In short, you publish a post on your social media profiles in which you refer to a current, interesting event and your brand. You need to act fast – a reaction after a week won’t go through: your audience will either forget that such a thing took place or will perceive it as slightly unpalatable because, after all, ‘how many times can you talk about the same thing’.

**What will a (good*) RTM bring?**

It will evoke emotions in the audience – amusement, tender emotion, maybe even put in a good mood. It is the arousal of emotions that is at the heart of a good marketing strategy – feelings carry interest in our publication and, consequently, in the brand as a whole, not to mention engagement (e.g. through reactions or sharing the post to friends).

Besides, sales posts can be, willy-nilly, boring – it is interesting, non-obvious publications such as RTMs that allow you to build a bond with your audience and recognition within your industry or online.

But how do I connect hot news with my brand?

First of all – creatively, and preferably with a touch of humour! A naked John Cena handing out Oscars – what if his card featured your industry and your company logo? Kamil Stoch scoring another impressive performance at a super-important competition – maybe he was flying to your shop for the fabulous new product? And on Day of Sleep your customers can sleep soundly because they don’t have to worry about a bank transfer for the flat you rent for them?

Don’t forget some boundaries – although comedians would argue with this opinion, you can’t laugh at everything. Political correctness is becoming more and more important in the public space – even if you are still amused by jokes such as those presented in the ‘Yeah Mad’ profile, remember that many topics simply cannot be adressed in a humorous manner, especially in the official communication of your company.

As many events, as many ideas – good content will always defend itself!

**And how do you create *good RTM?**

There are two options.

The first (more difficult):

Be on the lookout, read, follow social media and always keep your eyes open, and when there is an opportunity – catch it as soon as possible, develop it graphically and thematically, and then publish it to your brand profiles before it’s too late.

Second (easy as sending RTMs to friends and family)

You take it easy and develop your brand, and leave the management of social media to specialists, such as us. Our eyes will never miss an interesting event or its deadline. Click here to see what we can offer you.

With RTMs, it’s a bit like jokes – they need to be understood by everyone and relate to events that the vast majority of your audience will truly know about. That’s when they evoke emotion – otherwise, at best, indifference, embarrassment or mindfu*k.

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