40-50 good quality leads in a month, creation of functional, affordable automation marketing solutions, or getting your business’s key phrases into the TOP 10, in just 45 days seems impossible to you? Check our Case study and learn about our effectiveness in  marketing activities for the RES brand!

The cost-efficiency of long-term investment is the main argument in this industry when convincing potential prosumers to take advantage of the solutions, such as heat pumps, PV systems, energy magasins and more.We use exactly the same argument to show you how tremendous potential there is in the thoughtful long-term marketing effort, how much your brand can gain and how many customers we can bring to you.

Our actions are always tailor- made, and every step is preceded by a meticulous strategy of action. We focus on individual and intensive collaboration, so our clients never come from the same voivodeship or region of action

Marketing for the RES brand is a challenge, a challenge to which we take to like a duck to water. After a carefully prepared strategy we pursue successive and striking efforts for your brand’s triumph. Below, you will find our exemplary realizations and the description of the most important, in our opinion, practices in your industry.

Our private Top 5 marketing solutions for the RES brand – that’s what we recommend you look for when developing marketing and sales in your industry!

Expert gleam in the eye!

Since the introduction of net-billing and while facing the ever-increasing costs for Polish businesses, the B2B customer plays an increasingly important role in your sales strategy… right

We think you don’t need to be persuaded that whatever, but hard data, substantive approach and a high level of advice are the crucial aspects for B2B investors.

For this reason, we strongly advise you to delegate a person in your company, who, on the one hand, is not paralyzed at the sight of the camera, and on the other hand, has a lot of valuable knowledge to share… if, on the top of that, he/she has a natural flow and a sense of humour –  the success of this activity is just a matter of time

We can call such a delegated expert as “The brand’s face”, this will be the person that will appear in the marketing communication.

It is also true that not only business customers, but also individuals, pay attention to the substantive content, and this being explained by the person who evokes sympathy, seems to be more authentic.

Marketing strategy

This is a precise plan of marketing efforts created, based on the deep analysis of your brand’s key levels. Equally important is the aspect of our experience and marketing knowledge, as well as your knowledge of business realities.

We believe that  serious long-term actions only make sense, when they are followed by very thorough strategic study, on the basis of which the investments are made.

Thanks to that approach, every coin spent on marketing is invested in deliberate directions, the outcomes of these actions are easily measurable, and marketing communication as whole is coherent and, most importantly, successively reaches carefully identified target groups.

The marketing strategy includes issues such as:

Industry analysis,

SWOT analysis of the brand and its potential,

Indication of the company’s competitive advantages and drawing out marketing possibilities basing on them,

Accurate definition of target audiences for each product, with a detailed division of these audiences by outreach channel, their beliefs, needs, concerns and motivations,

Based on this information we create the sales funnels, i. E. customer paths from their first impression on your company to buying and recommending your brand to others,
Establishment of KPI, which are the effective performance measures of your marketing investment,

Analysis of your competition,

Development of a communication strategy and indication of creation guidelines for every channel,

Elaboration of action scheme.

Depending on the needs and our role in the project, to the shape of the strategy we can add:

Even more accurate analysis of the industry, basing on the numerous reports, analysis, analytical programs,

Marketing and sales processes strategy,
Design and implementation of CRM system,

Strategy of hiring and inculcation of merchants.

Strategy like that is not only a highly effective tool for scaling the performance of your company. It is also a huge advantage. They are also a huge advantage in the case of looking to obtain grants for company growth, internationalisation, or internal scaling.

SocialVikings, together with partner firms, help to acquire such funding. If you are interested in information on the possibilities associated with donations, be sure to contact us via message, phone call, or by filling out the contact form.

Ironclad processes of sales and marketing

In the RES industry, leads often come to the company from multiple channels… which is a good practice. Worse in practice, however, is controlling the actions of marketers and salespeople, making it harder to scale actions, correct, or change them – simply saying, what is measured and designed is done!

As we have mentioned in the topic of a strategy, it is important to carefully prepare before taking up wide-ranging actions, also from the procedural point.

What should communication look like? Who will be responsible for the transfer of materials/information, who will be controlling the work of the external agency? How to measure the outcomes of the actions? How to process leads generated by the agency?

It is worth answering those and many more questions even before the first day of executive actions. We help our clients in implementation of the processes, making the marketing evolution for them as easy as possible.

Well… we’ve already spent a lot of time preparing, everything is ready, so what’s next?

Materials from the realizations
Nothing can replace real materials showing the company, satisfied customers, or completed projects.

We can rely on graphics, we can double and triple our efforts to achieve impressive results based on the materials we produce. 

Do you know the Pareto principle? It says that 80% of work translates into 20% of results… and vice versa, 20% of work is responsible for as much as 80% of success.

Definitely, this rule applies to the point no. 4. Video showing a satisfied client, photos of cheerful installation team against the background of their work, after a well done job – that’s exactly the communication that distinguishes your brand against the competition. 

Think of it as a customer, you would like to see the real work of the company you are going to trust? Wouldn’t it be nice to see from the inside how it works, what sets the brand apart and what it can do for you?

This is the kind of approach that will differentiate your brand and allow you to grow through a wave of new customers… if, of course, in addition to good execution materials, you know how to use them in an effective sales funnel.

Properly designed marketing campaigns

Our last point is marketing campaigns. If we have a strategic study, we know who we want to reach and how we want to reach them, and we have materials valuable to our audience, what our analysis shows, then there is nothing left to do but start monetizing all of the above efforts.

A well-designed campaign is one in which:

Our “perfect client” is reached,

Sales funnels are created,

Actions are being measured regularly,

We know, what our company should do on every step of the funnel to convert the campaign,

Remarketing system works properly, so it gets to the people who had had a contact with our brand,
Diversified advertisement materials are used, based on which we determine the most effective activities, following it with scaling them,
We constantly make tests, improving the campaign and its particular elements.

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