AM Group
We had the pleasure of developing our cooperation with AM Group Solar for a year and a half from February 2023. At the very first meeting with CMO Katarzyna Serkowska, we set the strategic foundation for building the image of the leader of the Kujawsko-Pomorskie Voivodeship in the RES industry.
The goal of the primary activities was to highlight the expert image, showing qualifications in both B2C and B2B areas. It was also important to highlight key values in the brand’s communications, i.e. the longest warranties on the market, in-house installation teams, in-house grant acquisition division, in-house inventory, 100% customer satisfaction and much, much more.
We resonated with AM Group practically from the beginning, as it is a brand that focuses on long-term activities based on a healthy foundation, popular with many frontier activities in the industry, such as door-to-door sales and “invading” people’s homes with photovoltaic offerings is the last thing you would expect from this company.
Our activities orbited around such issues:
- Running a Facebook profile,
- Setting up and running advertising campaigns,
- Website Modernization,
- Creating blog posts and basic SEO optimization,
- Mailing,
- Consulting on CRM systems,
- Gaining feedback from satisfied brand customers,
- Creating graphics, banners, flyers,
- Organizing photo shoots and creating video content.
Advertising video:
Effects:
- ~ 2,000 responses including comments under publications,
- Many sales leads,
- ~ 50 reviews on Google business card,
- Revamping the website, improving its playback speed by 20 points (on a scale of 1-100),
- Refreshing the visual identity used in communication,
- Creating a lot of valuable content and creations to support image and sales goals,
- Strengthening the “Top of mind”, or leadership position in the area of recognition and electability in the ~15km area around the company’s headquarters,
- Provide many useful marketing and sales solutions for the company’s daily operations.
Examples of publications:
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