Consor Energia

How does a win-win collaboration look? It’s about mutual understanding of goals and playing on the same team. It’s also about avoiding rigid partnership frameworks because the ultimate goal is results and relationships, not nitpicking or focusing on one-time profits.

Customer review

We decided to collaborate with SocialVikings because we wanted to boost our company’s social media presence. This choice turned out to be a bullseye. Mateusz from SocialVikings demonstrated exceptional competence and versatility in executing the project. He approached the task with full commitment, preparing an excellent marketing strategy. He has a head full of ideas and is very specific in his actions. The quality of the materials created is always high. Additionally, there was great communication and a strong focus on the client and their needs. I highly recommend working with SocialVikings!

~Marta Tomala

For Consor Energia, a brand that stands out in today’s market, we carried out a range of marketing activities focusing on:

Marketing strategy
Facebook
Facebook Ads
Comment moderation
Marketing automation
Graphics
Copywriting
Creating promotional materials/print materials/advertising banners and more
Web Development
HR

Why don’t we see brands like this just anywhere? Because lofty promises are matched with real execution of those commitments. These are the kinds of organizations we love to work with because in achieving results, we also make the world a slightly better place.

How did we work with Consor Energia?

Our collaboration started in February 2022 and lasted until April 2023, beginning with the creation of a marketing strategy. This strategy served as the foundation for all of the brand’s marketing activities.

The strategy allowed us to clearly establish goals, focal points, and methods of operation.

From the very beginning, we worked in line with the brand’s consistent vision: “We are technical advisors, not salespeople.”

We aimed to educate the audience about the impact of renewable energy sources (RES) on the ecosystem and their energy security.

The entire communication was wrapped in a refreshed visual identity. The goal was to present a modern and attractive image, with a strong emphasis on the orange color associated with energy and the sun. We also aimed to comprehensively showcase the company’s range of products.

Our Approach to Image Goals

We achieved image goals through diversified communication. We wanted to avoid a scenario where Consor Energia’s message became monotonous and the content failed to engage the brand’s audience.

In terms of image, we focused on highlighting the human aspect (materials featuring the company’s owners).

Other types of content included:

CSR
Local content (showcasing loyalty to locality)
Commitment to expertise and high-quality execution
Testimonials from satisfied customers
Content related to holidays, both major and niche, associated with the brand
Educational content
Humorous content/memes
RTM (real-time marketing), such as the creation of the 2000 kWh meme when the energy relief up to 2000 kWh came into effect in 2023

Sales content sometimes drew from the same conceptual themes as image content, and other times it was completely different.

In such creations, we focused on highlighting the profitability of the investment. The most successful messages combined at least two of the following features:

Grants
Locality
Guarantees
Clearly presented product quality

With a budget of 15,503 PLN, we managed to acquire 281 registered leads. Additionally, many interested individuals contacted us through comments on ads and directly via Messenger.

Przykładowe kreacje sprzedażowe:

Efforts based on honest relationships, a long-term plan, and a diversified approach focused on understanding the audience are the recipe for building brand recognition and delivering real results in lead generation.

For a detailed look at this project, including the web development aspect, please check out our portfolio: kalkulatora OZE.

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