Dietykieta – Social media
Dietykieta fits our ideal client profile perfectly; it is a brand for which consulting and sales based on quality and advice take center stage—we simply love working with such brands!
Our collaboration focuses on active brand communication on Facebook and Instagram and active management of FB Ads campaigns. Ads can be considered the most crucial element of our efforts, though every action is closely interconnected.
Marketing and promotional activities are often dependent on specific promotions offered by Dietykieta to its clients for a particular period. Below is an example of a campaign and specific results, clearly showing the benefits we achieved for the brand in March and from May onwards through joint efforts.
Campaign 03/24
Campaign 05/24 – 06/24
*It should be noted that besides these results, many conversions were also processed in private messages with the client, and a significant portion of these conversations started thanks to the ads (sales results are not included in the effectiveness summary in the graphic above).
** We also promoted these offers as part of our collaboration on the brand’s social media channels and, as an additional activity, shared individual promotional graphics in groups of diet catering enthusiasts.
The first weeks of our activities were also devoted to auditing the UX of the customer journey from the ad to the Dietykieta store, which helped us better understand the needs of Dietykieta’s clients.
Our efforts focused mainly on:
- Highlighting Dietykieta’s expertise (e.g., by emphasizing the brand’s value in the form of free consultations with a dietitian),
Example ad content: Perfectly balanced and varied meal plans. Cooked from scratch with the highest quality ingredients – with a clean composition, straight from the farmer – which you can taste in every bite… now in a special offer! (promotion on the first order)!💚🔥 Try it once, and you can be sure that the time savings and health benefits will exceed your expectations. If we can help you eat even tastier and healthier meals, remember that by calling our hotline, we guarantee you free consultations with our dietitian!🔝 - Emphasizing the health benefits of the offer (evident, for example, in the slogan in the graphic’s frame),
- “Porn food,” or showcasing the dishes’ appetizing appearance as strongly as possible,
- The value of saving time by using catering services.
Naturally, the communication on profiles was consistent with the ads, and all actions, including those carried out directly by the client, worked towards a common goal.
We continuously add more elements to our marketing activities, improving results over time.
The key to success in marketing is constant testing, analyzing, and drawing conclusions.
- Healthiness of the offer (as seen in the slogan in the frame on the graphic),
- “Porn food,” i.e., the strongest possible showcasing of the dishes’ appetizing qualities,
- Value in the form of saving time by using catering services,
Naturally, communication on profiles was consistent with advertisements, and all activities, including those carried out directly by the client, were aligned.
We constantly add more elements to marketing activities, which results in continuous improvement.
The key to success in marketing is constant testing, analyzing, and drawing conclusions.
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