EKKO
It was not an easy first meeting, despite the fact that I came to the office in Lisi Ogon on recommendation. The owner of the company Mr. Pawel set tough conditions for the game … and I was left with no choice but to comply.
The truth is that it is hard to be surprised by Mr. Chairman. Ekko.net.pl had previously spoken with more than 10 bidders “similar to my agency”, and even established agreements with it… unfortunately, the strategic assumptions were always not met, and this naturally raised the bar for us.
The main objection of the decision-makers was the appropriate perspective of the company’s activities. “A website and identity can be created by anyone, many have already promised it, we need specifics on what can be done with it at all.”
Challenge:
Create a deeper plan, website and logo alone is “not enough”
Strategy for free is not a job, we do not do such services free of charge, nay, paradoxically, it is not even possible to do it well for free, according to us, because it requires long detailed discussions with decision makers, and they will not devote valuable time to someone who has not carved out enough authority in their eyes at this point.
So, how did we approach the project, how did we convince the EKKO brand that we were worth trusting… well, and most importantly, what translates into the client’s final very positive assessment of our actions and the result of our work?
- First strategy workshop,
- That is, a compromise between an elaborate strategy and no prioritization. At this stage we got to know the company better, its differentiators, values, and problems and challenges,
- Action plan, i.e. how to use the website for business purposes,
- A concrete offer describing what, how and why,
- At this point we were given a chance to demonstrate. The plan we prepared was specific, but as described above, we refrained from being too detailed
- Creating a beta branding based on strategic findings – showing direction,
- Workshops and strategic detailing,
- We have already established cooperation, showed the first satisfactory results of our work, so we could deepen some things
- Refining the branding
Why is EKKO’s new brand branding at a very high level according to us and the client?
- The signet from the logotype (i.e. the letter “E”) was created on the basis of a sign symbolizing recycling
- the brand, as the name suggests, is strongly committed to promoting ecological solutions
- The color in the gradient symbolizes “the play of shades and colors”
- When printing is a daily occurrence (the company deals with several services, including print handling solutions)
- The gradient itself is currently a very trendy design trend, which, when combined with the business case, fits in perfectly for EKKO
- The typeface used has a “machine shorthand”, which was also meant to allude to the repetitive nature of printing, this gives legibility, on the other hand the signet and circle-based letters in the logotype offer great variety in the creative approach to handling branding in communications
- Circle-based shapes
- This is used in logos, as well as in other graphic elements. First of all, it is a starting point from the previous logo, and rebranding should always respect the company’s heritage, especially with such an admirable history
- The circle-based shapes have allowed the brand to keep its message transparent, clean and consistent throughout its communications
- The shapes and size chosen are very “formative”
- In every field, it symbolizes the brand’s commitment to ecology
- Branding is flexible, can be used on any communication channel at an equally high level, from business cards and banners to advanced graphic solutions
The photo above is an example of the classic “overdelivery” for us. What we contract with the client is one thing… however, unlike the 10 other bidders mentioned above, our word goes the other way, after the signing we don’t roll up… but spread our sails and look out for any noteworthy opportunities for the client.
We created branding, editable files and knew that they would be used for the design of the vehicle fleet wrapping, among other things.
As always – we asked to submit the design before printing and wrapping, we always want to be able to advise the client, even if (as in this case) it was not in our contractual duties.
Although the initial design was very visually appealing… it lacked the dot over the “i”.
We suggested adding a QR code with a caption:
“Scan me and see how impactful Scan & Print can be for your business!”
The QR code would take you to a website / linktree (a kind of waiting room where someone can choose 1 of several places of the company’s activity, e.g. website, facebook, service page and Google business card, for example).
Sometimes simple and obvious solutions are the best, and so it was in this case. In addition to handling printing, the company also handles scanning devices… something we couldn’t help but take advantage of with the growing popularity of QR codes.
For our clients, we always stand by the highest possible quality.
After the branding work was completed, it was time for the website and web store. The store is designed in an unusual version, since the products as such can not be purchased, and the conversion is to inquire about the terms of rental and service of a particular device.
Visual support:
We also supported the EKKO brand by organizing a photo shoot and by creating product graphics.
Graphic design is the key to presenting the brand’s strongest points, and these were our goals in establishing and developing our partnership with EKKO.Net.pl
When creating the visuals, we wanted to capture the spirit of the brand, to show its innovation, the breadth of its product range and its core values.
Summary:
We always come to the cooperation at 110%, and the foundation of the results is strategic research and workshops – only by knowing the key values that the brand offers its customers can we choose branding solutions, suggest the tone of brand communication, or create sales tools, such as a website, among others.
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