Website – ekko-it.com
It was not an easy first meeting, despite the fact that I came to the office in Lisi Ogon on recommendation. The owner of the company Mr. Pawel set tough conditions for the game … and I was left with no choice but to comply.
The truth is that it is hard to be surprised by Mr. Chairman. Ekko.net.pl had previously spoken with more than 10 bidders “similar to my agency”, and even established agreements with it… unfortunately, the strategic assumptions were always not met, and this naturally raised the bar for us.
The main objection of the decision-makers was the appropriate perspective of the company’s activities. “A website and identity can be created by anyone, many have already promised it, we need specifics on what can be done with it at all.”
Challenge:
Create a deeper plan, the website and logo alone is “not enough”
Strategy for free is not a job, we do not do such services for free, nay, paradoxically it does not even go well for free according to us, because it requires long detailed discussions with decision makers, and they will not devote valuable time to someone who has not carved out enough authority in their eyes at this point.
So, how did we approach the project, how did we convince the EKKO brand that we were worth trusting… well, and most importantly, what translates into the client’s final very positive assessment of our actions and the result of our work?
- First strategy workshop,
- That is, a compromise between an elaborate strategy and no prioritization. At this stage we got to know the company better, its differentiators, values, and problems and challenges,
- Action plan, i.e. how to use the website for business purposes,
- A concrete offer describing what, how and why,
- At this point we were given a chance to demonstrate. The plan we prepared was specific, but as described above, we refrained from being too detailed
- Creating a beta branding based on strategic findings – showing direction,
- Workshops and strategic detailing,
- We have already established cooperation, showed the first satisfactory results of our work, so we could deepen some things
- Refining the branding
What distinguishes the storefront website we created?
- Website strictly consistent with the created branding and very visually appealing
- Designed according to UX standards
- Conducted tests on a test sample, so we know that the way it was planned, the way customers move around the site
- Tailored to sales goals
- Individual form for each product
- widgets in the form of chat, through which the customer can immediately contact the company
- Created in English and adaptation for other language versions in the future
- Optimized for SEO,
- Technicalities and legal aspects polished to the last button,
- Implementation of sales chat,
- Implementation of separate contact forms, for each product.
Summary:
We always come to the cooperation at 110%, and the foundation of the results is strategic research and workshops – only by knowing the key values that the brand offers its customers can we select branding solutions, suggest the tone of brand communication, or create sales tools, such as a website, among others.
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