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Advertising Campaigns

Reaching new customers has become much easier thanks to the Internet. There are countless places to advertise your brand, and you can set up an ad with a few clicks… although is that where all the art ends and you can already open the champagne?

Yes, a well-run campaign with the right background is the potential for very high returns on investment of more than 10x ROAS, which means that for every zloty spent you will earn more than 10 PLN, in addition, new customers are the basis for re-sales or continued cooperation.

However, to carry out such a campaign in an effective way, you need to take care of many aspects, and most importantly, constantly keep an eye on and improve advertising activities.

Operating in the dark and making quick choices can cost you a lot of money in terms of advertising budget… and not bring in any sales… therefore, if you don’t have many hours to study and a minimum of 5 hours a week to supervise and improve your campaign, you may want to think about working with professionals.

What do we do to minimize your risk while increasing the chances of great returns in selling your offering?

  • Choosing the right platform.

Each industry has its own characteristics, and its audiences differ… sometimes even by 180 degrees.

  • Create a communications strategy.

It is crucial to identify strategic aspects well, so that in the sales offer we communicate only what is of real interest to the recipient and what has a chance of turning him into your customer.

We look for your brand’s differentiators, competitive advantages and the real needs of your audience (so-called insights) so that the advertising creations reflect the relevant needs of the recipient of our activities.

  • Creations that sell.

The second fundamental element of an effective campaign is effective sales creatives. Yes, the audience, advertising descriptions and other technical aspects are important, but what your customer sees first is the graphics / video… and if he is not interested in what he sees, he will skip you in a heartbeat.

That’s why we pay colossal attention to this aspect, the creations must be consistent with the strategy, they are always created in multiple variations to test different variables. We rely on trends, on proven visual motifs, and on highlighting the most important image & sales aspects to maximize the chances of the viewer’s interest, as well as action on his part.

Here you will find Example creations with results

  • Marketing automation

Once spent, a buck should work for you more than once. The data you acquire should be used in remarketing, and the contacts you acquire, even those who didn’t buy from you right away, should be crammed into a marketing funnel where, for example, by mailing, your company will come back from time to time with its offer (e.g., with super promotions for Black Friday).

  • Remarketing – Based on pixels, we know who interacted with your website and how, based on this we can configure personalized ads to customers with specific characteristics.
  • Integrations – Every conversion goes to your designated place, like a CRM.
  • Constant care and improvement – We keep our hand on the pulse, remove the worst creatives, create new ones based on the best ones, test, observe and constantly try to increase your ROI. Your success, is also our success!

What advertising environments do we serve?

Paid campaigns are an ideal way to test your marketing in the marketplace.

We service:

  • Facebook Ads,
  • Instagram Ads,
  • Google Ads,
  • Linked In Ads,
  • Tik Tok Ads.

Virtually any marketing goal you can support with paid ads, the shape of which, the choice of advertising medium should be chosen individually.

The great advantage of ads is the ability to start with a small budget, through such testing phases we can see what does not work, what works… and gradually scale our budget.

Terms of cooperation:

Setting up and maintaining the profile is a cost in the range of PLN 1,000 – PLN 4,500, depending on the sophistication and size of the project, and:

  • How many media enter into the shape of cooperation,
  • Whether we should also act on whisper marketing on groups,
  • Who creates the graphics,
  • Who moderates the profiles,
  • Whether we also operate advertising campaigns,

See you there!

Check out our realizations.