Branding – Why do you need it?

• To evoke positive and accurate first associations about your company,
• To be more widely and easily recognized,
• To strengthen the power of your visual and textual communication,
• To stand out from the competition,
• To sell more through image enhancement!

Brand is the name of your brand, its logo and design, and how it addresses employees, partners and customers – it’s your DNA! We help companies create brands and conduct rebranding, or brand refreshes.

Branding isn’t just a pretty logo, it’s a whole set of features of your brand, features that are designed to emphatically show what you do, how you do it… and most importantly, who you are.

Branding is the first associations with your brand, it’s a set of emotions that a customer is supposed to feel towards your brand.

At SocialVikings, we know how to create brands visually, but also linguistically (communications, names, slogans) and strategically, to create your brand memorable to the customer and definitely facilitate the monetization of your marketing & business efforts.

Branding – How we work

We start with strategy. It is the values of your brand and your offerings, the personality of your brand that provide the guidepost for any branding work.

We establish the so-called archetypes, i.e. the universal framework within which your brand fits – this makes it easier to choose the right solutions and construct the language of communication that your company should adopt.

Only on the basis of such preparations do we start developing the new shape of your brand.

We start with the Big Idea, or overarching vision, which is an original and emphatic metaphor for your brand. For example, for the EKKO brand, we created a signet (stamp in the logo) based on the recycling sign. The brand is focused on ecology in its message and begins with the letter “E”, thanks to this sigil and associates with the brand and connects it with ecology – check out the realization for this client here.

This approach ensures that what we develop together will embody real value, not an empty stamp.

Starting from the Big Idea we choose colors and shapes, these must be consistent with:

• The chosen idea,
• Brand archetypes,
• Color psychology,
• The associations of the target group,
• Your tastes,
• Shapes that match your strategy and industry.

Based on this we create the first visualizations. Such initial drafts go to your office, we depend on your presence at every important stage of branding to make it 100% consistent with you.

Based on feedback from you, we refine the selected design. We then often encapsulate it with additional elements, such as:

• Graphic templates,
• Flyers, banners, or business cards,
• Graphic offer files,
• Outline of the layout of your website.

Big Idea in Communications:

When creating branding, we also focus on how your brand should communicate, here too we start with strategy, and the visual representation of the brand must be closely combined with the written word.

We help with:

• Creating a brand name,
• The selection of the brand slogan,
• Selecting phrases, slogans and the general language of communication,
• Combining the visual sphere with the written sphere.

Terms of cooperation:

Creating a brand is a cost in the range of 1 500 PLN – 7 500 PLN, depending on the level of sophistication and size of the project.

It is up to you what kind of unveiling of your brand you need. We strongly encourage you to check our realizations and feedback on our work…. and to contact us – we’ll be happy to talk to you in a free 30-minute marketing consultation to set marketing and business priorities!

See you there!

Check out of portfolio.