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Marketing strategy development

… is a precise agenda developed through in-depth analysis of your brand’s key performance aspects. An equally crucial role is played by the aspect of our experience and marketing knowledge, as well as your familiarity with business realities. 

We believe that major long-term efforts only make sense, when they are supported by a very thorough strategic study, based on which the investments are made.

Owning to this approach every coin spent on marketing is invested in well-thought-out directions, the outcomes of these actions are readily measurable, marketing communication as a whole is coherent, and most importantly, successively reaches precisely identified target groups.

 Marketing strategy mostly includes such issues as:

  • Branch of industry analysis,
  • Brand’s SWOT and potential analysis,
  • Listing of company’s competitive advantages and, based on them, concluding marketing opportunities,
  • A precise specification of target groups for each product along with a detailed breakdown of these customers by outreach channels, their beliefs, needs, concerns, and motivations,
  • Creation of sales funnels (based on the elaborated target groups), which are the paths of the customer from the first impression of your company to the purchase and recommending it further,
  • Setting up Key Performance Indicators (KPI), which are effective performance measures for marketing investments,
  • Analysis of your competition,
  • Development of communication strategy and creation of guidelines for each channel,
  • Creation of action schedule.

Depending on the needs and our role in the project, we add to the strategy:

  • Market analysis for the exact branch, based on numerous reports, analyses, analytics programs (often happens to be a separate product),
  • Strategy of marketing and sales processes,
  • Design and implementation of CRM system (Customer Relationship Management),
  • The strategy of hiring and deploying traders.

Such strategies are not only extremely effective tools when scaling your brand’s performance. They are also a huge advantage in the case of looking to obtain grants for company growth, internationalization, or internal scaling.

SocialVikings together with partner firms help to acquire such funding. If you are interested in information on the possibilities associated with donations, be sure to contact us via message, phone call, or by filling out the contact form.